Technology has given shape to a more global and connected world. It has changed the way we relate on a personal level and also with the Brands, with a more direct communication, through different synchronized channels, and at any time of the day.
The evolution of society’s audiovisual culture, along with the video creation, production and distribution systems, allows companies to aim for brand stories designs based in audiovisual.
Video is by far the best and most attractive content, convincing and fostering loyalty to an audience running away from boring content and permanently searching for new and interesting experiences.
It’s the world’s 2nd largest search engine
Unique monthly Youtube visitors
of all internet traffic will be video
mails opened with the word “video” in the subject line
With many owned channels to directly contact their audiences, with no intermediaries, with a planned content grid which will be adjusted to its business and communication goals.
As a complement of big communication actions, this new scenario allows brands to permanently create and spread “little big ideas” which, combined over time, amplify and complete communication.
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